Ideas development cont.

For my ad, i would also like to stress that its not just one type of media that is being illegally shared. In order to do this, i aim to create some kind of 'icons' which will show picture representations for sound, games, and video and literature. I aim to have some concepts for these made very soon.

Also, i have been considering my target audience for this project. I dont want to just aim my ad at one specific age range as filesharing is a problem which a wide age range are involved. In order to do this, i aim to show a person of varying age committing copyright infringement for each of the captions i hope to add.

Doing so will mean i need to recruite some actors for my ad. There will be no speaking roles or need for facial expressions as the person face wont be shown. I dont want to show anyones face imparticular as doing so would give the impression that its always someone else who gets caught for such acts. It also means i can spend more time on shaping my ad the way i want it, rather than wasting time finding the right actors.